{"product_id":"sera-filter","title":"Cerafilter | Ceramic coffee filter that mellows the taste","description":"\u003ch2\u003e\u003cstrong\u003eThe New Era of Coffee Filters: Ceramic Filters\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/YOS_6460_480x480.jpg?v=1646976632\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eDo you love coffee?\u003c\/p\u003e\n\u003cp\u003eThe time spent grinding your favorite beans, slowly drip brewing, and inhaling the spreading aroma is an irreplaceable and enriching experience, isn't it?\u003c\/p\u003e\n\u003cp\u003eThe \"Cerafilter,\" a completely new coffee filter that brings an amazing change to your coffee time, is an item we highly recommend for those who enjoy the best cup of coffee with their favorite tools.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBringing Happiness to People Through Arita Ware Technology\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe creators of Cerafilter are THREE RIVERS, located in Arita Town, Saga Prefecture, known for Arita ware. They launched the brand \"39arita\" in gratitude to the pioneer potters of Arita ware, which has a history of over 400 years.\u003c\/p\u003e\n\u003cp\u003eThe number \"39\" not only signifies \"thank you\" but also incorporates the lucky number 39 from ancient Japan, carrying the wish that \"infinite happiness reaches everyone who holds this product in their hands!\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTiny, Invisible Holes That Smooth Out the Taste\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/4570012000016_13_480x480.jpg?v=1647249033\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eCerafilter is made from porous ceramic with countless tiny holes, each about 60 microns wide, like a strand of hair.\u003c\/p\u003e\n\u003cp\u003eThese holes allow the flavorful oils of the coffee beans, which are the umami components, to pass through while blocking out unpleasant flavors, thereby maximizing the coffee's taste and giving it a mellow finish.\u003c\/p\u003e\n\u003cp\u003eSince typical paper or cloth filters cannot pass the bean oils, you can enjoy a new side of your familiar coffee.\u003c\/p\u003e\n\u003cp\u003eFurthermore, the ceramic's far-infrared effect helps remove chlorine odors and impurities from water, which is a welcome feature. You can also use it as a water purifier by pouring tap water into it, or for green tea, black tea, and even shochu.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/YOS_6469_480x480.jpg?v=1646976708\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eNo More Traditional Paper or Cloth Filters – It's Eco-Friendly!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/CF_explain_3_480x480.jpg?v=1647266569\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eIt's incredibly eco-friendly because it eliminates the need for \u003cspan class=\"m\"\u003edisposable paper or cloth filters\u003c\/span\u003e, which were essential for brewing coffee. You no longer need to stock up on filters.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eProper Care for a Long-Lasting Relationship\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Lnhj1pPg8To\" height=\"auto\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e(Video contains sound. Please adjust volume.)\u003c\/p\u003e\n\u003cp\u003eThe Cerafilter requires a little more maintenance than disposable filters. However, with careful care, you can use it for a long time. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e〈Daily Care〉\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e① Discard grounds\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/cf_1_480x480.jpg?v=1652153527\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eIt becomes difficult to remove coffee grounds once they dry, so discard them promptly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e② Rinse with water\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/cf_2_480x480.jpg?v=1652153551\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly with water to ensure no grounds remain. No detergent is needed. Avoid using scrub brushes or metal brushes, as they can cause breakage or deterioration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e③ Boil in water\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/cf_3_480x480.jpg?v=1652153576\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003ePour hot water over it to remove coffee oils. Stop when the color disappears. Air dry before storing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e〈Special Care〉\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf fine coffee grounds or impurities accumulate and clog the filter, you can completely restore it by baking it in a gas stove or oven.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/cf_4_480x480.jpg?v=1652153681\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003ePlace a rack on a gas stove, put the Cerafilter on it, and bake over medium heat for about 15–20 minutes. Alternatively, bake in an oven for 15–30 minutes.\u003c\/p\u003e\n\u003cp\u003eTurn off the heat, and once it has cooled sufficiently, wash with water or hot water.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eA Clearly Noticeable Difference in Taste with Just One Sip\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/YOS_6455_480x480.jpg?v=1646976943\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eOur SiKiTO staff, who love coffee, actually brewed some coffee.\u003c\/p\u003e\n\u003cp\u003eAlthough I love coffee, I was skeptical whether I could discern subtle taste differences... but the moment I took a sip, I was amazed by the change in mouthfeel!\u003c\/p\u003e\n\u003cp\u003eI brewed it with a sweet and rich Mocha blend, and I found that the lingering bitterness I usually experience with paper drip coffee was gone, and the richness and umami were enhanced. This was an \u003cspan class=\"m\"\u003eastonishing coffee experience\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you give this as a gift to a coffee lover, they will surely be surprised.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eJapan's Only Patented Ceramic Filter!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ciframe width=\"100%\" height=\"auto\" src=\"https:\/\/www.youtube.com\/embed\/GtqdnoELQC4\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\"Forming,\" a process that requires particularly delicate techniques in manufacturing, can only be done by artisans who have mastered Arita ware technology. The manufacturing method for Cerafilter is \u003cspan class=\"m\"\u003eJapan's only patented\u003c\/span\u003e ceramic filter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturing Step ① Raw Materials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/CF_genryo_6fd63478-7b02-4563-b685-ddcfda0502ec_480x480.jpg?v=1647249264\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eThree types of raw materials are blended to create the tiny holes that make coffee taste delicious.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturing Step ② Forming\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/CF_seikei_480x480.jpg?v=1647249284\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eArtisans meticulously hand-form each piece with delicate precision. Any mistake in this process can result in a failed product.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturing Step ③ Firing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/CF_syosei_480x480.jpg?v=1647249307\" alt=\"\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp\u003eFired at 1,230℃ for 30 hours. High-temperature firing achieves the far-infrared effect, which makes beverages smoother and more delicious.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Goal: \"Everyone Can Be a Barista\"\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe vision of the Cerafilter, which enhances the flavor of your everyday coffee even without special skills or knowledge, is \"that everyone in the world can become a barista.\"\u003c\/p\u003e\n\u003cp\u003eWhy not open up a new world of coffee for yourself?\u003c\/p\u003e","brand":"39arita","offers":[{"title":"Default Title","offer_id":41403783643311,"sku":"4570012000016","price":6050.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2853\/6495\/files\/set.png?v=1687934869","url":"https:\/\/sikito.com\/en\/products\/sera-filter","provider":"SiKiTO","version":"1.0","type":"link"}