LAUNDRY DETERGENT | For clothes you want to wear for a long time

Detergent Created by Laundry Professionals Trusted by Artists Worldwide

LIVRER YOKOHAMA is a cleaning company founded in Yokohama, entrusted with cleaning stage costumes for Cirque du Soleil and live performance costumes for top artists both domestically and internationally.

The LAUNDRY DETERGENT, uniquely developed by these laundry professionals based on the concept of "wardrobe anti-aging," is a powerful product formulated for home use from professional-grade detergent.

It effectively removes dirt without damaging fabrics, preserves their original texture, and prevents color transfer and shrinkage. No fabric softener is needed, and only one rinse cycle is required!

This detergent is recommended for home laundering your cherished clothes that you want to keep wearing next season.

A Laundry Detergent That's Gentle on People, Clothes, and the Environment – All Around

The carefully selected ingredients are what make LIVRER's proposed wardrobe anti-aging possible.

Cleansing agents derived from coconut and highly concentrated amino acids, which are moisturizing and softening agents, are blended in an optimal ratio. This maintains high cleaning power while preventing shrinkage, providing softness, and achieving a fluffy wash.

The fragrances are cosmetic-grade, essential oil-based, leaving a gentle scent that subtly lingers after washing.

This natural formula can be used with peace of mind for those with sensitive skin and for children's clothing.

The secret to being gentle not only on people but also on clothes and the environment is that it requires less detergent than typical soap-based detergents. Because it can wash in a neutral pH range, it puts less strain on clothes and is also environmentally friendly.

It can be used in both top-loading and front-loading washing machines.

Daily Laundry Detergent Available in 4 Scents

Our LAUNDRY DETERGENT for daily use is suitable for cotton, linen, and synthetic fibers. We have selected three pleasant scents and one unscented option.

〈LAUNDRY DETERGENT Bergamot 600ml〉

A fresh citrus combined with watery florals, a beloved scent for both men and women.

〈LAUNDRY DETERGENT Beach 600ml〉

The most popular in the series! A clean scent evoking life by the sea.

〈LAUNDRY DETERGENT Forest 600ml〉

A soothing scent blended with hinoki cypress. Characterized by a calm and refreshing feeling like being in a forest.

〈LAUNDRY DETERGENT Unscented 600ml〉

An unscented type recommended for babies under 3 months old and those with particularly sensitive skin.

For Delicate Clothes, Use a Special Detergent

SILK & WOOL DETERGENT is specifically for delicate garments such as silk, wool, cashmere, and angora.

〈SILK & WOOL DETERGENT 400ml〉

It effectively removes accumulated sweat, sebum, and invisible exhaust fumes from clothing, restoring its original luster with each wash.

The elegant rose and chamomile scent also enhances the luxurious wash experience.

How to Use

① Washing Machine Settings

Set your washing machine's water level to "high." The key is to wash clothes by letting them float in plenty of water.

② A Little Extra Step Before Adding Clothes

For top-loading washing machines: Mix the water and detergent well in the washing tub before adding clothes. This extra step prevents uneven detergent distribution and effectively protects your clothes. Washing towels this way helps them retain their absorbency and last longer.

For front-loading washing machines: Since it's difficult to mix water and detergent beforehand, pour a cleaning solution diluted with water (1 part water to 1 part detergent) into the detergent dispenser.

Originating from Consideration for Artists

The LAUNDRY DETERGENT series was not developed for sales purposes, but rather from the idea of how to reduce the need for dry cleaning.

Dry cleaning, adopted by many cleaning businesses, is a technique that washes clothes with petroleum-based solvents instead of water. Performing artists often need their costumes returned quickly, and wearing them before they are completely dry can sometimes cause chemical burns. Furthermore, petroleum-based solvents generally have a significant environmental impact.

Petroleum-derived ingredients are also found in common fabric softeners, and while clothes might feel stiff when you first start using LAUNDRY DETERGENT due to accumulated petroleum-derived ingredients, continued use can restore their original texture.

Enjoy your daily laundry while being considerate of yourself, your clothes, and the environment.