Lovi | Birch decorations for every season, from Finland

Finnish Birchwood Objects to Cozy Up Your Winter Home

"Lovi" is made by assembling high-quality birch wood parts that come from Finland, the land of forests and lakes.

These rustic and charming objects create a festive holiday atmosphere.

Since all of them can be assembled without glue, your hands won't get dirty, which is another great advantage.

〈Spruce Tree〉

A palm-sized Christmas tree made by layering three parts with organic lines.

Adding thin chains or small rings as decorations will make it even more splendid.

Available in two colors: natural (unpainted wood) and dark green, like evergreen leaves.

〈Ornament〉

The very lightweight star ornament is also recommended for decorating evergreen branches like conifers or hiba cedar for a Christmas look. A string is included so you can hang it right away.

Available in two colors: natural (unpainted wood) and brilliant red.

〈Owl〉

Owls, which can be displayed all year round, are popular motifs in Japan as good luck charms due to their auspicious homophones ("fukurou" meaning "good fortune" or "no hardship").

Available in two colors: natural (unpainted wood) and nuanced gray.

Also perfect for small holiday gifts!

Lovi's packaging is slightly longer than a postcard. If you affix a stamp to the back, it can be mailed as an oversized letter.

In Northern Europe, birch is called the "tree of joy," and gifts made from birch are said to "send happiness."

The dyes used in Lovi products are safe even if licked, so they are likely to be appreciated by families with small children.

Craftsmanship that contributes to future forest conservation

Committed to using materials with minimal environmental impact, Lovi products are made exclusively from Finnish birch that has received "PEFC forest certification[*]."

The packaging is also plastic-free.

[*]PEFC forest certification ensures that forests are managed in an environmentally friendly and socially responsible way. It certifies that wood and wood products are sourced sustainably and can be used with confidence.

Since starting afforestation activities in 2009, 175,000 trees have been planted in areas facing deforestation, and there are plans to support the planting of 50,000 seedlings annually in the future.