Nice to meet you. We are SiKiTO.

It took me about 10 years after founding the company to finally realize that I had always been focused on the beauty of nature.

Representative Sato, actively involved with branch arrangements.

Hello. I am Shinya Sato, CEO of SiKiTO. My brand, which has been primarily developed as an e-commerce business under the name "Hanairo Hyakka," was rebranded as "SiKiTO" at the end of June 2023! I'd like to take this opportunity to share the story behind this rebranding.

TRINUS Co., Ltd., which operates SiKiTO, was established in 2014. Initially, our main business was a "manufacturing community" that connected Japan's hidden excellent resources with design. We collaborated with talented creators to develop and sell products, and we received recognition in various fields such as stationery, tableware, and apparel.

One day, while working tirelessly on product development, I realized something.

 

The EDA VASE, winner of the prestigious Red Dot Award Product Design 2022

Looking back, from our first successful product, the "Hanairo Pencil," to the "EDA VASE" and our first subscription service, "Branch Arrangement Subscription," all the products we've created have been related to "nature."

Perhaps what we truly want to deliver is "a lifestyle that incorporates the beauty of nature and the four seasons."

 

From Hanairo Hyakka to SiKiTO.

During the design proposal

Having grown up in a housing complex, perhaps I unconsciously had a great respect and longing for the beautiful aspects of nature.

Our rebranding partner, TAKAIYAMA inc., and I had many discussions, which led to the birth of the name "SiKiTO."

We hope to deliver days filled with gentle joy, like the exhilaration of decorating your living room with cherry blossoms while winter still lingers, or the affection you feel for buds slowly opening day by day.

About the logo mark - TAKAIYAMA inc.

"SiKiTO" offers a way to incorporate nature into daily life and experience the seasons through branch arrangement subscriptions and original products.

The name "SiKiTO" embodies two meanings: "living with the four seasons (shiki to)" and "gifting the four seasons (to)." To convey this concept, we created a mark that evokes abundant nature.

Based on the shapes of each letter in "SiKiTO," we designed a sprawling natural landscape within a single mark, resembling mountains, birds, flowers, leaves, and the sun.

This organic identity, which can be interpreted in various ways by different viewers, also aligns with the expansive image of nature.

 

SiKiTO's challenge to propose a life with the four seasons

SiKiTO has just been born. While currently focused on branch arrangement-related services and products, we are exploring a wider range of product offerings for the future.

We are currently discussing ideas with creators and businesses, such as drinks and bath additives that evoke the changing seasons of spring, summer, autumn, and winter.

We will proceed with development while also listening to customer feedback. Please look forward to what SiKiTO has in store.